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In its first week, Rumours shipped a mind-boggling 800,000 copies. For an uninterrupted 31-week run, Rumours was the #1 album in the United States. It totally dominated everything else that happened commercially in 1977, and it changed the pop-music calculus. That changed with the release of Rumours, the album that Fleetwood Mac released in February of 1977. And even with the biggest of those albums - something like Goodbye Yellow Brick Road or Songs In The Key Of Life or Hotel California - the labels would only release two or three songs as singles. Bands would release two or three albums in a single year. Up until the late вЂ™70s, artists were expected to crank out new music as quickly as possible.

Something like this happened in music, too it just took a little longer. And pretty soon, all the studios were trying to make hits on the level of Jaws. After Jaws, multinational corporations figured out how much money there was to be made in movies. It proved just how lucrative a brilliantly executed spectacle could be.

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It showed that it was possible to get a whole country excited about a movie at the same time. It revealed the inefficiencies of how the studios had been distributing their movies. Jaws captured the collective imagination on a scale that no other film had ever managed. After just a few months, it had surpassed The Godfather as the highest-grossing film in history.

Jaws made more money than anyone thought possible.

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This strategy, pioneered by the independently made indie film The Trial Of Billy Jack, succeeded wildly. But Jaws opened nationwide on more than 400 screens at once after Universal spent hundreds of thousands on national TV ads. Before Jaws, even the biggest Hollywood movies would start out with hyped-up big-city premieres and slowly spread to the rest of the country. In June of 1975, Jaws came out and changed the way that movies worked. In The Number Ones, IвЂ™m reviewing every single #1 single in the history of the Billboard Hot 100, starting with the chartвЂ™s beginning, in 1958, and working my way up into the present.